Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.
Kulturelt sprogbrug afspejler en forståelse af "de kulturelle forskelle, der vil påvirke mærkeopfattelse og købsbeslutninger," forklarede Craig Witt, MotionPoint's EVP.
Witt outlined several ways to leverage this intelligence, including:
Catering to market-specific concerns, such as online privacy
Understanding regional search engines, to maximize regional SEO
1 min. læsning
MotionPoint
September 20, 2017
