Companies can win big by creating Spanish-language mobile sites for U.S. Hispanic customers, writes Charles Whiteman in a recent post at Global Trade. In a separate post at the site, Whiteman also identified several international online markets that are primed for expanding luxury brands.
"Progressive companies around the world are adapting by launching mobile websites for their multi-lingual markets," Whiteman, MotionPoint's SVP of Client Services, wrote in one post. "But American companies are behind the times-few maintain Spanish-language mobile sites for U.S. Hispanic customers. It's a missed opportunity."
Luxury brands reluctant to expand their e-commerce endeavors into global markets are also missing out, he wrote.
"Luxury brands can ill-afford to sit on the sidelines. Now is the time expand internationally, online," Whiteman said. "Engaging these emerging markets, especially in their languages of choice, can ensure a steady stream of new customers and sustained sales growth."